ABOUT INTUITIVESTAY™
Built by Someone Who's
Done Every Job
in the Building
Big hospitality chains have HR departments to protect the business, not the people. I built IntuitiveStay for independent operators. Not the chains.
IntuitiveStay wasn't designed in a boardroom or a Silicon Valley office. It was built from the floor up, by someone who's carried plates, managed crises, led teams across five countries and got tired of watching great hospitality go unrecognised.
5 Countries
3 Continents
Every tier of hospitality
Founded 2026
THE FOUNDER'S STORY
From the Floor to
Three Continents
IntuitiveStay was not only built from a gap in the market. It was built from frustration that had been building for two decades.
I started in hospitality in the UK and worked my way across New Zealand, Hong Kong, Australia and Thailand. Every level, every type of property. I have carried plates, run kitchens, led front-of-house teams, sat in GM meetings and written performance reviews.
I have also watched the same problem play out everywhere I went: the people who make hospitality work are invisible until something goes wrong.
The breaking point was in Thailand. I was General Manager at a 212-bed hostel where reviews were being manufactured. A staff member would physically take phones from guests to write reviews on behalf of the business. I raised it. I raised multiple issues. I was told nothing would change. Then I was fired, despite over performing above every metric they measured me on. I had made it clear how much I needed that job. I relied on it for my visa. None of it mattered.
The big chains have HR departments to protect the business, not the people. I had seen this pattern before. Thailand just made it impossible to ignore.
After losing that job I had time and nowhere to be. I had always liked building websites but I had never built anything that meant something. IntuitiveStay started then.
Not as a business plan, as an answer to something that had bothered me for twenty years.
CAREER JOURNEY
AREA MANAGEMENT
London, UK
Relentless pace. Multi-site operations. Leading frontline teams at scale.
5-STAR BOUTIQUE MANAGEMENT
Yorkshire, UK
The quiet discipline of exceptional service. Every detail intentional.
LARGE-SCALE ENTERTAINMENT COMPLEXES
New Zealand
High volume. High stakes. Operational leadership at a different tier.
INTERNATIONAL 5-STAR MANAGEMENT
Hong Kong
Managing global standards with local nuance in one of the world's most demanding cities.
CAFE & BAR CONCEPT LAUNCH
Australia
Building brands from scratch. Guest experience as a competitive advantage.
212-BED HOSTEL OPERATIONS
Thailand
Independent hospitality at raw scale. The insight that became IntuitiveStay.
FOUNDED INTUITIVESTAY™
2026
Turning two decades of insight into a platform that protects the independents.
Twenty years. Five countries. Every job title in between. This is not a CV. It is the context for why IntuitiveStay exists.
The Mission
The thing nobody talks about in hospitality is that emotional intelligence runs the entire operation. How owners treat managers. How managers treat staff. How staff treat guests. How guests treat the people serving them. Everything flows from it and nobody has ever measured it, named it or taught it - not at budget level, not at five-star.
I built IntuitiveStay for independent operators. Not big chains. The people who have more to lose, no training departments, no consultants and no buffer when something goes wrong. They are the ones doing this because they genuinely care and they deserve tools that reflect that.
THE PROBLEM WE'RE SOLVING
The Hospitality Gap
A clean room, hot coffee, and a good dessert shouldn't be the ceiling. They should be the floor.
Too many independent properties are delivering service consistency while losing the soul of the stay. Guests check in, check out, and remain a nameless room number.
That gap between a transaction and a genuine connection, is what I call the 'Hospitality Gap', a cost the hospitality industry has never properly counted, lost returning guests and staff who don't feel valued enough to stay.
The big chains have entire departments working on this. Psychologists. Data teams. Loyalty programmes worth more than most independents' annual turnover.
You have a team briefing before a Saturday night service and a gut feeling.
I built IntuitiveStay to close that gap with tools designed for the reality of independent hospitality, not the fantasy of a head-office training manual.
70%
of luxury travellers say major chains have become indistinguishable
Source: Expedia Group's "Unpack '26" Report
#1
"Sense of Place" has overtaken amenities as the top reason guests choose where to stay
Source: Minor Hotels' 2026 Travel Trends Report
80%
IDC predicts that by 2029, 80% of travel bookings will be handled by AI, which makes the human moment the only differentiator left.
Source: IDC FutureScape: Worldwide Hospitality 2026
WHAT WE STAND FOR
The Solidarity Scale
Three values that are non-negotiable in every feature we build, every email we send, every decision we make.
VALUE 01
Humanity First
Technology should protect your managers' time, not consume it.
Every tool I build is designed to give your team one thing back: the space to focus on the person standing in front of them.
I call this actionable intelligence, brief, clear and human.
VALUE 02
Shared Success
IntuitiveStay operates on a Solidarity Scale, or community pricing. As more independent properties join IntuitiveStay, our operational costs drop and I pass those savings directly back to you as community discounts applied automatically.
I don't believe in loyalty taxes.
IntuitiveStay grows when you grow. Full stop.
VALUE 03
Radical Transparency
From our UK ICO Registration to our GDPR-compliant data practices, we treat your data and your guests' data the way we'd want our own treated.
No data sold. No hidden fees. No small print designed to catch you out.
WHY NOW
The Most Valuable Thing in Hospitality Right Now Isn't Technology.
It's You.
THE RETURN TO HERITAGE
#1 Reason
"Sense of Place" has overtaken amenities as the number one reason guests choose where to stay. Heritage, local character, and human storytelling over high-tech features. This is your natural territory.
Minor Hotels' 2026 Travel Trends Report & Simon-Kucher's 2026 Global Travel Study
I didn't build IntuitiveStay in a vacuum. Something is shifting in the world and independent operators are uniquely positioned to answer it.
As automation becomes the baseline, something unexpected is happening: guests are actively seeking out the things no algorithm can replicate. Warmth. Personality. The feeling of being genuinely seen by another human being. The unscripted moment that becomes the story they tell when they get home.
The big chains are spending billions trying to simulate this. You can just do it.
Authentic human empathy isn't just good service anymore, it's the new premium product. IntuitiveStay exists to prove it, measure it, and help you scale it.
This isn't just software. It's a movement.
Every property that joins IntuitiveStay makes the platform stronger, the community larger, and the costs lower for everyone in it.
I am building something the independent hospitality sector has never had: a collective voice, a shared standard, and a metric that proves what great service actually looks like.
MY MISSION
To Make Emotional Intelligence the Most Measurable Asset in Independent Hospitality
I created the Guest Connection Score® not because I wanted to build another metric, but because the qualities that make hospitality extraordinary had never been given a number before.
These aren't soft skills. They are the difference between a one-star review and a returning guest who brings their friends. They are the difference between a team member who leaves after six months and one who builds a career.
They are the competitive advantage that no chain can truly replicate, and until now, no independent could truly prove.
IntuitiveStay exists to change that. For every owner who still answers the phone, still sets the tables, and still lies awake worrying about a three-star review they never saw coming,
this is yours.
THE COMMUNITY
Every Property That Joins Makes It Better for Everyone
IntuitiveStay operates on a Solidarity Scale. The more independent properties that join, the lower our infrastructure costs and every saving goes back to the community as automatic discounts.
I am not building a SaaS company. I am building an industry standard. A collective voice for independents who have always competed against chains with 1000x the budget and 0x the soul.
When you join, you don't just get a dashboard. You become part of a platform that's actively shifting what "great hospitality" means and who gets to prove it.
What the Solidarity Shield Means for You
Community Discounts
Savings passed back automatically as the network grows
Active
No Data Sold
Your data and your guests' data stays yours. Full stop.
Guaranteed
UK ICO Registered
Fully GDPR-compliant data practices
Verified
No Hidden Fees
No small print designed to catch you out
Always
30-Day Free Trial
Host plan - no credit card required to start
No Obligation