CUT OTA COMMISSION. PROTECT YOUR REVIEWS. RETAIN YOUR TEAM.
What's costing your business the most
right now?
IntuitiveStay catches guest complaints while the guest is still under your roof, turns happy guests into direct bookers and shows you how your team is really doing. Built for independent B&Bs, guesthouses and boutique hotels.
Which of these sounds most like your business right now?
OTA COMMISSIONS
I am paying 15 - 25% to Booking.com on guests who would book direct if I could reach them
IntuitiveStay captures your guests real emails at checkout (with their consent) and automatically sends them a 'book direct next time' message. You stop renting your own repeat guests from the OTAs.
GUEST INTELLIGENCE
I'm getting inconsistent reviews and I don't know what's actually going wrong
Our proprietary Guest Connection Score® tracks the emotional quality of every guests visit, not just whether they'd recommend you, but exactly which moments broke down and why.
EARLY WARNING
I only find out there's a problem once it's already too late to fix it
IntuitiveStay connects staff sentiment and guest scores into one dashboard and alerts you the moment something is trending the wrong way.
STAFF RETENTION
My staff turnover is costing me a fortune and I can't stop the cycle
SpeakEasy surfaces the real reasons staff leave, anonymously, every month before they hand in their notice. Service Signature gives your best people a reason to stay.
Free to start - no credit card | 60 second setup | Built for independent hotels, B&Bs, guesthouses and restaurants
DIRECT BOOKING WITH WIN-BACK
Stop paying commission on guests who
already love you.
When a guest books through Booking.com or any other OTA, you don't get their real email, you get a proxy address that dies at checkout. IntuitiveStay captures their real email at checkout, then brings them back direct.
STEP 1
They scan at checkout
A small QR code invites your guest to leave quick private feedback on their stay. No app. No login. One tap.
STEP 2
They opt in
Because they've had a great stay, they tick a box: "Happy to hear about booking direct next time, no fees, best rate." Their real email is captured with proper GDPR consent.
STEP 3
They come back direct
One day after checkout, they get a warm note from you with your direct booking link. They click. They book. No commission.
Every guest you win back to direct booking is Booking.com commission that stays in your pocket.
15–25%
OTA commission you stop paying
per recaptured guest
24 hrs
After checkout, when the
win-back email lands
2–3
Guests a month to direct is all
it takes to pay for itself
No contracts · Set up in 60 seconds
THE PROBLEM
You find out something went wrong from a review posted 1 week later.
Every time a guest books through Booking.com or Expedia, you hand over 15-25% of the booking value. When they return, they book through the OTA again because you have no way to reach them directly. Their email is masked, the relationship belongs to the platform, not to you.
IntuitiveStay fixes this and while it does, it also tells you exactly what guests thought of their stay, flags problems before they reach review sites and keeps your team engaged.
HOW IT WORKS
Four signals. One dashboard.
No guesswork.
IntuitiveStay is hotel guest feedback software built for independents, not a watered-down chain tool.
IntuitiveStay collects guest feedback, staff sentiment and individual performance data then shows you exactly where to act.
01
GUEST INTELLIGENCE
Guests tell you how they really felt, in 60 seconds
Place a QR code at checkout or on a table card. Guests tap and rate four emotional moments: Recognition, Anticipation, Empathy and Resilience. No app. No login. No friction.
You get a Guest Connection Score®, a clear number that shows the emotional quality of every visit, not just whether they'd recommend you.
02
TEAM INTELLIGENCE
Your team anonymously tells you how they're feeling before it becomes a problem
SpeakEasy sends a six-question anonymous survey to your team every month. It measures pressure, recognition, psychological safety, wellbeing, culture and growth.
You see a composite score, area breakdowns and an alert when scores signal flight risk before anyone hands in notice.
03
YOUR INTELLIGENT DASHBOARD
One view that connects every signal and tells you exactly what to do
When a SpeakEasy score drops, your dashboard shows which guest metric is most at risk and gives you a specific recommendation, not a vague alert.
When a guest calls out a team member by name, that recognition surfaces automatically as a Service Signature card, giving your best people a visible reason to stay.
04
DIRECT BOOKING WIN-BACK
Bring them back direct.
Automatically.
When a guest books through Booking.com you don't get their real email, you get a masked proxy that dies at checkout. IntuitiveStay captures their actual address at the feedback step, with their explicit consent, then sends a warm personal note 24 hours later with your direct booking link.
1
Guest ticks "happy to hear about booking direct" when they scan out
2
Their real email is stored. GDPR-clean, first-party, yours
3
24 hours later, a personal win-back email lands while you're still fresh in their mind
4
They click. They book direct. You save 15–25% commission on the booking
THOUGHT LEADERSHIP
The thinking behind IntuitiveStay
Our founder's work has been featured by The Caterer, HotelSpeak and Revenue Hub.
Why the Five Star Hospitality Scoring Review System Is Broken
A guest gives you 3 stars on TripAdvisor, Google, Booking.com, Agoda, or whichever OTA you rely on most. What does that mean? You have no idea. Neither does anyone else.
Beyond NPS: Introducing The Guest Connection Score®. Hospitality's First Emotional Intelligence Benchmark
"The moments that drive loyalty in hospitality are human moments and NPS doesn't measure them.
The Best New Hospitality Technology
"The world's first emotional intelligence credential for hospitality professionals"
ORIGINAL RESEARCH
What the data actually shows about independent hospitality
IntuitiveStay publishes independent primary research on reputation and guest experience in UK hospitality.
JUNE 2026
The Reputation Gap
Independent hotels outrate chains on Google across every UK destination we studied. The gap is +0.46 stars and it holds in all 10 locations.
MAY 2026
The EI Gap
90 UK hospitality job ads across four cities. Zero asked whether a candidate can read a guest's emotional state.
SERVICE SIGNATURE
The guests are already naming your best people.
Service Signature captures every guest mention of your team, turning anonymous feedback into official recognition that everyone can see.
BENEFITS FOR HOSPITALITY OWNERS
Know who your top performers actually are
Ranked scores across your whole team with no bias and no guesswork. No waiting for annual reviews to tell you what guest feedback already knows.
Use real data to cut avoidable turnover
Recognition data feeds directly into retention conversations so your best people know they are seen before they start looking elsewhere.
BENEFITS FOR HOSPITALITY STAFF
Guests see that their feedback makes a difference
Every nomination gets counted. Staff see the score move when guests name them, not just a verbal thank you at the end of a shift.
A track record they own and carry with them
Their Service Signature profile follows them across every property they work in, built entirely by guests rather than managers.
INTEGRATIONS
Works with the tools you already use
IntuitiveStay connects via Zapier to 7,000+ tools. Trigger actions the moment guest feedback arrives, route data into your property management system and keep your whole operation in sync without changing how you work.
Popular connections via Zapier include
...and thousands more
SEE WHAT'S INCLUDED
See the full platform before you sign up.
No demo call. No waiting.
No matter which package you are interested in, we have designed demos for them all, so you can see exactly what you will get before you buy and without waiting for a 2 week demo call.
No Signup Required | No Email needed | Built for independent hotels, B&Bs, guesthouses and restaurants
PRICING
Guest feedback software pricing starting free
No lock-in. No demo call required.
Guest feedback software pricing built for independent hospitality, start free, upgrade when your business wants more.
STARTER
FREE
forever, no expiry
See what your guests really think, at no cost.
Best for: independent venues testing the waters with no obligations.
No card required
Private guest feedback via QR
Guest Connection Score®
Most used words from guest feedback in tag cloud
Which team members guests credit each visit
30 days of data, 1 property
SERVICE SIGNATURE
Up to 3 team members
Score profile, name-drop tracking, portable career record
TEAM INTELLIGENCE
Not Included
HOST
£34.99
per month
Track performance, catch problems early and build your team's reputation.
Best for: independent B&Bs, guesthouses and small hotels
30-day free trial
Everything in Starter
Live score with performance trend
Score breakdown across 4 areas of guest experience
Instant Red Alert when a guest scores low
Top team members ranked by guest mentions
12 months of data
OTA guests invited to rebook direct
Save between 15-25% commission on every direct rebooking
SERVICE SIGNATURE
Unlimited team members
Score profile, name-drop tracking, portable career record
TEAM INTELLIGENCE
Anonymous monthly staff score
Breakdown by area of team performance
PARTNER
£79.99
per month
AI insights, reputation management and tools to win back OTA guests.
Best for: growing indpendents focused on reputation and direct bookings
14-day free trial
Everything in Host
Unlimited data history
AI morning briefing with daily focus areas
TripAdvisor, Google, Booking and Expedia tracked alongside your private score
OTA guests invited to rebook direct
Save between 15-25% commission on every direct rebooking
City ranking against local competitors
SERVICE SIGNATURE
Unlimited team members
Everything in Host, plus manager commendations
TEAM INTELLIGENCE
Anonymous monthly staff surveys
Identifies staff at risk of leaving
AI summary of team health each month
Cause breakdown and PDF report
FOUNDER
£189.99
per month
The full platform across up to 5 properties with direct founder support
Best for: multi-site operators and small hospitality groups
Additional properties from £25/mo
Everything in Partner
Up to 5 properties included
Multi-property overview dashboard
City ranking across all your properties
Best and worst service periods identified
Low score alert analytics
Priority support direct with founder
OTA guests invited to rebook direct
Save between 15-25% commission on every direct rebooking
SERVICE SIGNATURE
Unlimited team members
Everything included as standard
TEAM INTELLIGENCE
Anonymous monthly staff surveys across all properties
Identifies staff risk of leaving
AI summary of team health each month
Cause breakdown and PDF report
INCLUDED IN ALL PLANS
Verified by your guests.
Recognised across hospitality
Your badge tier updates monthly based on your Guest Connection Score® and review counts. Display it on your website or print for your venue. Available in your dashboard
All Verified
Properties
Bronze
GCS™ 6.5+
20 Reviews
Silver
GCS™ 7.5+
50 Reviews
Gold
GCS™ 8.5+
100 Reviews
Platinum
GCS™ 9.5+
200 Reviews
WHAT MAKES US DIFFERENT
The hospitality EI tools no one else has built.
Purpose-built for independent operators. Designed to work together from day one.
An emotional intelligence score built specifically for hospitality.
Scored across four named pillars, Resilience, Empathy, Anticipation and Recognition, before a single word reaches a review site.
✓ Scored in under 20 seconds via QR code
✓ Private by design, never aggregated publicly
✓ Red Alert fires instantly when a score drops
✓ AI Daily Summary tells you what changed and why
4 named pillars your team can actually train from
F A Q S
Guest feedback software: frequently asked questions
01.
How do I stop negative reviews before they go online?
When a guest checks out, they receive a short feedback link or QR code. They rate their experience privately through IntuitiveStay first.
If the experience was positive, they are prompted to share their review publicly on Google or TripAdvisor. If something went wrong, the issue is captured internally so you can respond before it becomes a public one-star review.
This is how your Guest Connection Score® is built and why the interception step is the foundation of everything.
03.
What is the Guest Connection Score?
The Guest Connection Score® (GCS) is our very own trademarked scoring metric. It measures the human side of a guest's stay across four qualities: Recognition, Anticipation, Empathy and Resilience.
These are the moments guests remember and talk about. Unlike the NPS or a generic star rating, GCS tells you exactly which parts of the experience your team is excelling at and where the gaps are.
05.
Does this work for restaurants, bars and cafes or just hotels?
We built IntuitiveStay first for independent B&Bs, guesthouses and boutique hotels because that is the world our founder comes from.
Restaurants, cafes and venues use it happily too. The feedback flow works anywhere guests are looked after.
07.
Why measure how my team feels when I should be measuring covers and revenue?
Because your covers and revenue are the result of how your team makes guests feel.
The operators defending their margins in this economy aren't doing it by cutting harder. They're doing it by knowing exactly which human moments drive loyalty and protecting them.
09.
How do I get more five-star reviews on Google and TripAdvisor?
The most reliable way to increase five-star reviews is to ask satisfied guests at the right moment. IntuitiveStay has covered all bases, using your QR code you can catch feedback whilst the guest is still in the building, you can automate a link to be sent when they check out via our integrations and you can also add a link to your emails, when the memory is fresh.
Only guests who had a positive experience are nudged to post publicly. Guests who had a poor experience are captured privately first, giving you the chance to respond before anything goes live.
02.
How is this different from just sending guests to Google or Tripadvisor etc?
Google captures a guest's mood after they leave, sometimes days later, with no context and no chance to recover.
IntuitiveStay captures feedback both before or after checkout, routes it to you first and only prompts satisfied guests to post publicly. You get the insight, the data and the chance to respond before anything goes live.
04.
Is the staff survey really anonymous?
Yes. SpeakEasy responses are completely anonymous. Results only appear once when at least 5 responses have been collected, so no individual answer can ever be traced back to a person.
That is what makes staff actually honest rather than telling you what they think you want to hear.
06.
How do I know this will improve my revenue?
Two of the biggest revenue leaks in hospitality are bad public reviews and staff turnover. IntuitiveStay addresses both.
Review interception means negative experiences are captured privately before they reach Google or TripAdvisor, protecting your public rating. SpeakEasy gives you an early warning when staff morale is declining, so you can act before someone leaves.
Both reduce costs that are easy to overlook until they become a serious problem.
The most direct revenue impact is direct booking win-back. When guests opt in at checkout, IntuitiveStay captures their real email and sends them a direct booking link 24 hours later. Two or three guests per month switching from OTA to direct is enough to cover the cost of the platform entirely.
08.
How quickly will I see results?
This totally depends on the volume of your guest feedback. The more guests scan and leave feedback, the quicker you get the data you need.
This is why we intentionally put a lot of focus on designing the feedback form to be both enjoyable and fast rather than feared as well as creating the Service Signature as you will rely heavily on your team to prompt guests to leave feedback, for the first time, they have a natural incentive.
Staff SpeakEasy results appear at the end of the first survey month. Patterns and trends become meaningful after two to three months of data.
10.
How do I reduce staff turnover in my hospitality business?
Most staff leave before a manager ever sees it coming. IntuitiveStay's SpeakEasy survey tracks anonymous staff wellbeing every month across six areas including pressure, recognition and psychological safety.
When any area scores below 5 for two consecutive months, it is flagged as a flight risk. That early warning gives you time to act before someone hands in their notice.
FREE RESOURCE
Get our free 18-page emotional intelligence in hospitality guide
The practical guide to emotional intelligence in hospitality, measuring guest satisfaction, staff performance and service quality across the four pillars of the Guest Connection Score®.
Download free, share with your hotel or restaurant team.
Download your free copy.
HOSPITALITY ARTICLES
Practical hospitality articles and discussions for independent operators, emotional intelligence, staff retention and guest psychology.
